Start from demand.
SHELROCK begins with the buyer requirement rather than asking the buyer to search hundreds of seller profiles.
ABOUT SHELROCK
Built between UK buyer reality and India execution.
SHELROCK is the digital sourcing and trade-intelligence layer of Shim International Import Export Co. (SIIECO) — designed to turn a buyer requirement into a clearer, managed route through India supply.
UK MARKET SIDEFounder-led buyer development
INDIA OPERATIONSCo-founder-led execution
INDIA TEAM5-member coordination team
MODELAI + human sourcing workflow
THE COMPANY THESISCross-border trade should feel less like a maze.
Cross-border trade should feel less like a maze.
More like one intelligent workflow.
Most buyers do not need another directory of suppliers. They need the right questions answered in the right order: what exactly is being bought, which supply can genuinely fit, what the commercial route looks like, and what must happen before the order can move.
Keep intelligence next to the decision.
Product, specification, origin, landed-cost thinking, documents and logistics should inform sourcing before — not after — a commercial choice.
Keep humans in the execution loop.
AI can structure and remember the journey; supplier follow-up, readiness, quality coordination and trade movement still need accountable people.
FOUNDERS & EXECUTION TEAMTechnology in front.
Technology in front.
People accountable behind it.
SHELROCK is not positioned as a faceless marketplace. The platform is being built by people working directly on both buyer-side and India-side trade problems.
SM
FOUNDER · UK MARKET & PLATFORM
Shailesh Mavchi
UK-based founder focused on buyer development, sourcing intelligence, product strategy and the digital buyer experience. His professional background spans business operations, procurement, supplier coordination and customer-facing ventures, alongside postgraduate work in supply chain, operations and logistics in the UK.
SM
CO-FOUNDER · COMPANY OWNER · INDIA OPERATIONS
Shimon Mavchi
Co-founder and owner of the India-side export company, responsible for coordinating the operational side of supply from India. He leads supplier and factory follow-up, commercial readiness and the execution handoff with the India team.
5
INDIA EXECUTION TEAM
Coordinated on the ground.
A five-member India team supports supplier communication, capability checks, order-readiness coordination, documentation follow-up and the practical handoffs required to keep buyer requirements moving.
SourceVerifyReadyMove
HOW THE SYSTEM WORKSA simple front end.
A simple front end.
A structured sourcing layer behind it.
Tell SHELROCK what you need.
Product, quantity, destination, timing and the specification you already know.
Structure the requirement.
Clarify the commercial brief and the gaps that matter before supplier comparison.
Match real capability.
Assess supply fit, capacity, readiness and practical commercial conditions.
Connect execution.
Keep quality, documents, origin thinking and shipment coordination attached to the same journey.
OUR OPERATING PRINCIPLES
Built to be useful before it becomes big.
Buyer intent comes first. Supply is evaluated against a real commercial need.
SHELROCK is not designed as an open public directory of every available seller.
Better specifications and trade context create better supplier comparison and fewer late-stage surprises.
Software can organise the journey; real sourcing, verification and execution still require practical coordination.
BUILT FOR LONG-TERM TRUST
We would rather show the operating model than hide behind marketplace language.
SHELROCK is early-stage by design, but the operating principle is clear: buyer requirements stay central, supplier claims are not treated as proof by themselves, and the India-side execution layer remains connected to the commercial journey.
✓SIIECO-backed India trade entityExport capability and India-side operating base.
✓UK-side founder presenceCloser to buyer conversations and market expectations.
✓Private, requirement-led supplier workflowNot an open seller directory.
✓Trade Intelligence as infrastructureKnowledge designed to sit beside sourcing decisions.
READY TO SOURCE FROM INDIA?Start with the requirement.
Submit Requirement ↗